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While not completely risk-free, quitting smoking with a vape reduces the long term risks of diseases like lung cancer and cardiovascular issues

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The enterprise is currently divided into three sections: photovoltaic, e-cigarette, and vape categories

Martin Inkster, Philip Morris' UK and Ireland Managing Director, told Business Insider that the UK launch was part of the company's overall aim to "replace cigarettes with non-combustible alternatives." The company claims that its new product the Iqos produces 90-95% less harmful chemicals than traditional cigarettes, but these claims have not been verified externally